eXovue was a bootstrapped venture and the first company and product that I started for myself. I saw a need for a Supply Side Platform specifically for Publishers using 'Native' advertising, and recruited a team to get things going.
Within the first few months of operation and before the platform was complete we had strong positive response from prospective publisher clients. About the same time we received an early acquisition offer from Gravity4 (G4). We accepted the offer, sold eXovue to G4, and were all hired on an earn-out basis.
During my time at Gravity4 we launched the eXovue platform ahead of schedule and exceeded all growth and revenue targets. .